Leading the re-designing of ClickFunnel's huge eco-system of business tools, from the ground up. From running Sprints, assisting in developing the high level information architecture, creating and managing 2 design systems, presenting clickable whole app prototype, and working closely with stakeholders, engineers, and marketing to align the vision and implementation.

Leading and executing the entire physical and digital design for Japan based Australian/Japanese lifestyle brand. From Brand strategy, Brand design, Social Media styles, Packaging & Labels, Product development, E-commerce site design + build, Market booth designs, and stationery.

Leading the re-design of Funnel and Automation builder in CF2.0 to bridge the visual representation and system structure of 'Funnel' and 'Automations' to it's users.

Sprint work around hypothesis of how we show data in the ClickFunnels app can greatly impact the way users understand the marketing aspect of digital business, and allow them to reach their goals quicker while optimizing education in app.