こんにちわ/G'day/Hello
Harvested in Japan,
Brewed in Australia,
Aged in America.
I'm currently based in Tokyo, Japan, working at Boldoath as Lead Product Designer with both Japanese and international clients, aiming to bridge the cultural and visual communication gap in designing products, brands, and marketing.
I like to imagine that Digital Product design was always in my path of career, as I grew up loving everything tech, video games, sports and human psychology since I was little. All my interests in life have helped me work with fast moving tech companies, as well as creative agencies working on projects with customer first focus.
My background in design through SCAD is Swiss Design as a foundation, focused on typography and intentional use of components as a way to communicate, but I do love Futuristic UI (especially the ones that are non functional) as it stimulates all part of my brain — like a baby drawn to a lit up christmas tree.
I am mostly dedicated to working on BOLDOATH (my design studio), IVYCOAST (a lifestyle brand created to bridge Australian goods to Japan), and EASTHEART (a lifestyle company that produces objects and items that I've found exciting during my travels), but am open to collaborate or pivot paths if an opportunity is something more than the mission that I'm currently on.
If you don't mind listening to a broken Australian/American accent, feel free to reach out for a chat. drop me a message!
Work experiences
2024 -
Lead Product Designer
‘Boldoath’ was founded to bring personal passion projects to life while collaborating with like-minded entrepreneurs and businesses. From building brands from the ground up, creating e-commerce platforms, and developing physical products, including product and packaging design for ‘Ivycoast’, to delivering innovative design solutions for national & international clients in Japan, Australia and the United states, seeking to revolutionize their market positions by bridging the cultural and visual communication gap in designing products, brands, and marketing.
2023 -
Executive Designer
Operating as one of the few designers at ‘Edgeof Creative’ team in Shibuya who specializes in offering Western-inspired creative strategies for national and international clients providing anything from Brand strategies, identity re-work, brand collaterals, pitch decks, and web design.
2021 - 24
2020
2019
2018
2017
Lead Product Designer
Product Designer
Junior Product Designer
UI Designer
Graphic Designer
Progressed from Graphic Designer to Lead Digital Product Designer, driving the evolution of ‘ClickFunnels’ from ‘CF1’ to ‘CF2.0’. Led the design strategy, shaping the information architecture and framework for the new web app on a modern code base, while collaborating closely with the CTO, CEO, and lead engineers. Developed two design systems: the 'Eva Design System' for the web app and the 'Machina Design System' for the page builder. Designed a new structure for the Funnel Creation and Automation Builder, conducted user testing for data visualization concepts, and delivered high-fidelity prototypes to improve features and reduce churn. Mentored a junior designer into a Staff Product Designer role and assisted in creating stage presentations for the 5,000+ attendee “Funnel Hacking Live” event.
2016 - 2017
Graphic Designer
Collaborated and worked on branding projects, marketing collaterals, user testing and website redesign for companies such as ‘Singularity University’, ‘Coca-Cola’, ‘Krispy Kreme’, and ‘The Congressional Medal of Honor Foundation’.
Irrelevant experiences
2022
Founded Boldoath
2022
Moved to Tokyo, Japan
2021
2020
2017
2016
2012
2012
2012
2008
2001
Some of my recent works
New work coming soon
Reshaping the Digital Front of Edgeof Creative
Lead the design and implementation of Edgeof Creative's new website to capture their creative work and their long history of clients.
ClickFunnels 2.0 - Advancing a feature rich SaaS app, by rebuilding from the ground up.
Leading the re-designing of ClickFunnel's huge eco-system of business tools, from the ground up. From running Sprints, assisting in developing the high level information architecture, creating and managing 2 design systems, presenting clickable whole app prototype, and working closely with stakeholders, engineers, and marketing to align the vision and implementation.